The ads appeared on four consecutive pages. LEGO is a company that has fostered imagination, invention and creativity for over 60 years. So it is unusual for these ads to feature only long copy with minimal imagery. However, upon reading each of these scenarios the ad comes to life in a way that is unique only to the reader and how they see these playtime scenarios in their mind’s eye. Typographic elements of kerning contrasted with tracking allow the reader to almost get lost in the copy selecting keywords for their imagination. The fourth ad in the series, “Yellow Brick” features a notepad with the tagline “Every LEGO brick tells a story. Build yours.”

Advertising Agency: Pereira & O’Dell, Brazil
Chief Creative Officer: PJ Pereira
Creative Director / Copywriter: Aricio Fortes
Creative Director / Art Director: Paulo Coelho
Account Executive: Lo Braz
Illustrator: Eduardo Gomes

(Source: ibelieveinadv.com)

fraukeboensch:

cake for everone!



Frauke Bönsch cinemagraphja. Egyben minden édesszájú álma: a soha ki nem fogyó csoki.

fraukeboensch:

cake for everone!

Frauke Bönsch cinemagraphja. Egyben minden édesszájú álma: a soha ki nem fogyó csoki.

amy-blue:

“I believe life is nothing if you’re not obsessed. I only think terrible thoughts, I do not live them. Thank God I am not my films. If audiences can laugh at my twisted ideas, what’s the great harm? I had a goal in life — I wanted to make the trashiest motion pictures in cinema history. Thanks so much for allowing me to get away with it.” - John Waters



kötre

amy-blue:

“I believe life is nothing if you’re not obsessed. I only think terrible thoughts, I do not live them. Thank God I am not my films. If audiences can laugh at my twisted ideas, what’s the great harm? I had a goal in life — I wanted to make the trashiest motion pictures in cinema history. Thanks so much for allowing me to get away with it.” - John Waters

kötre

semsei - Lollipop Chainsaw Juliet (azt hiszem, fan art, nem a játék hivatalos promócucca, de nem jártam utána)

semsei - Lollipop Chainsaw Juliet (azt hiszem, fan art, nem a játék hivatalos promócucca, de nem jártam utána)

sakimichan - STOP SOPA Bill

sakimichan - STOP SOPA Bill

Kenneth Rocafort - Darth Vader

Kenneth Rocafort - Darth Vader

Ryan Gosling a GQ Nov ’07-ből, Nathaniel Goldberg fotóján, természetesen Edward Hooper - Nighthawks homage

Ryan Gosling a GQ Nov ’07-ből, Nathaniel Goldberg fotóján, természetesen Edward Hooper - Nighthawks homage

Derecho A Leer remix of NO to ACTA and Robocopyright

eredeti méretben itt, innen

Derecho A Leer remix of NO to ACTA and Robocopyright

eredeti méretben itt, innen

Dorkly Bits: Mario is Too Mainstream

Liam Brazier - Dark Lord (természetesen Darth Vader a Star Wars-ból)

Liam Brazier - Dark Lord (természetesen Darth Vader a Star Wars-ból)

(Source: liambrazier.com)